Clear, human writing for businesses.

I help business leaders clarify what they’re trying to say and say it well.
Editor, collaborator, writer. Trained in newsrooms.

Your story in your voice

For sites that look fine but don’t quite work. I help clarify what you do, who it’s for, and what makes you different, then shape copy that sounds like you. Clean, direct, and easy to read.

I help turn ideas that are clear in your head but hard to get down on paper into working documents. Internal strategy, product narratives, and presentations everyone can use. Less back-and-forth. More alignment.

Featured Work

Selected stories that show how I approach business stories, leadership moments and real people. You can also see an archive of published stories, in print, digital and on-air.

Shomial Ahmad profile photo

Photo Credit: Camilo Diaz Jr.

About me

I’m a writer and editor based in Fort Worth, with more than a decade of experience in newsrooms. My work has appeared in The New York Times, The Texas Tribune, NPR and NPR member stations, and the Fort Worth Report, among others.

Years of reporting taught me how to listen closely, ask better questions, and find the real issues in people’s own words before putting anything on the page. That approach shapes how I work with founders and teams now. I listen first, help sort the thinking, and write with clarity and care.